In Armenia, wealth management has long been associated with banks or investment services — and often perceived as something meant for foreigners. Wilco Wealth Management is redefining that perception, turning financial planning into part of family culture and a catalyst for the country’s long-term growth.

Founded in 2002 as Alfasecurities, the company has operated under the supervision of the Central Bank of Armenia for more than two decades. In 2025, Wilco entered a new era — with new ownership, a large-scale rebranding, and a renewed mission. Today, the company blends the experience and trust built over years with a modern vision of how wealth can be managed.

Family as the Foundation of Prosperity

For Wilco, family stands at the heart of financial well-being. Family wealth is not only about inheritance — it also extends to children’s education, business growth, philanthropy, and the preservation of cultural identity. The company brings these priorities together into one cohesive strategy, ensuring that capital works not only for today but for generations to come.

“In Armenia, financial decisions are rarely made alone. More often, they are discussed around the family table — where traditions meet modern ambitions,” says Irina Belysheva, CEO of Wilco Wealth Management. “Our role is to help families bring structure to that process and plan for generations ahead.”

Local Expertise, Global Standards

With over two decades of experience in Armenia, Wilco Wealth Management combines local insight with the best practices of global wealth hubs. The company delivers tailored solutions — from asset structuring, investment and tax planning, and legal advisory to personalized concierge support."

“We offer the same calibre of service you’d find in Zurich, Dubai, or London,” says Olga Omelchenko, Deputy CEO of Wilco Wealth Management. “We hold ourselves to the highest international standards of transparency and professional ethics — yet every relationship remains deeply personal.”

Holistic Wealth Management Solutions

Wilco Wealth Management operates under the supervision of the Central Bank of Armenia and holds key licenses for brokerage, investment, consulting, and trust management services. This regulatory foundation enables the company to take an integrated approach — structuring assets across jurisdictions, planning for capital succession, and solving even the most complex financial challenges.

Wilco helps individuals and families build long-term strategies rooted in their goals, values, and priorities.

Diaspora: Connecting Generations and Continents

Today, many Armenian families live across several countries: children study abroad, businesses expand into international markets, and assets are spread around the world. Wilco brings these realities together, offering members of the Armenian diaspora a trusted partner who understands their global ambitions while staying connected to their roots.

“Being Armenian today often means living across two or three countries,” says Irina Belysheva. “We help families turn that experience into strength — uniting their international aspirations with their Armenian identity.”

Innovation and Client Experience

Wilco became the first company in Armenia to implement the international Market Responsiveness Index (MRI) — a global methodology that measures how quickly an organization responds to client needs and market change. The MRI framework, used by companies such as IBM, Amazon, Apple, and Phoenix MRC, helps enhance client-centricity and agility.

For Wilco, adopting the MRI was more than aligning with global best practices — it was a step toward redefining client experience, where genuine care lies at the heart of every decision.

Shaping a New Culture of Wealth

Today, financial well-being is increasingly associated not just with numbers but with opportunities — education, health, legacy, and community engagement.

“Our clients want their children not only to inherit wealth, but to understand how to manage and grow it,” says Irina Belysheva. “They want money to bring the family closer, not pull it apart.”"

Wilco Wealth Management is shaping this new culture — one where wealth speaks a human language, and trust, creativity, and vitality form the foundation of lasting family prosperity.

Published by Armenpress, original at https://armenpress.am/en/article/1233723