Doing Digital Forum: Gerd Leonhard Highlights Creating Country’s Brand for Future of Small Nations
Thursday, April 3, 2025
The Futures Agency CEO and futurist Gerd Leonhard, speaking at the Doing Digital Forum 2025 in Yerevan, touched upon the future of small nations, particularly Armenia.
Speaking to reporters on the sidelines of the event, he presented his vision about the steps small countries must take for the future.
He said small countries have much to understand about the future. “I am from Switzerland, also a small country. And we have a lot to understand about the future,” he said.
Leonhard attached importance to garnering experience, especially in narrow expertise areas with great potential. “The most important part is creating the country’s brand, describe what represents the country, the people, the faith, values, etc.,” he said, adding that this would attract investments.
He highlighted the increase of welfare with the use of technologies. He spoke about digitial governance and energy saving solutions that simplify the life of citizens.
“It is extremely important to have leaders who understand the future. We live in the present, which is a result of the past, but we are the ones shaping the future. That’s why it is extremely important to have leaders who understand what can be created in the future,” Leonhard said.
Published by Armenpress, original at https://armenpress.am/en/article/1216222