Known as one of the most multi-talented international choreographers/creative directors in the industry today, Arthur  Gourounlian is entrancing the world of dance with his visionary artistic skills combining Contemporary, Hip/Hop-Funk, Ballroom, and Jazz. Armenian born, Arthur launched his career in Belgium before moving to the United Kingdom to become one of the regions most sought after dancers. Arthur has performed or toured with everyone from Bananarama, Beyonce, Pink, Pussycat Dolls, Girls Aloud, Will Young, and Duffy to Kylie Minogue, Cheryl Cole, and Leona Lewis.

It wasn't long before Arthur stepped out of the background as a dancer and into the principle role of Choreographer for established and emerging musical artists in the United Kingdom, Europe, and the United States. Recognized as the “Energised Expert”, Arthur takes a leading role in casting, coaching, movement directing and choreographing music videos, world tours, viral media campaigns, and trade/fashion shows. Clientele includes renowned shoe designer Christian Louboutin, Diesel, Puma, Jean-Paul Gaultier, Esprit, Mary Kay, Walker Crisps and Coca- Cola Corporation.

As a media personality, Arthur has appeared on television and in motion pictures, fashion shows, and advertising campaigns. Appeared in Britain's Got Talent, The 2010 Wella World-Wide Campaign, World Music Awards, television appearances include Children in Need, Celebrity X Factor, Brit Awards and The Royal Variety Show.

Whether it’s New York, London, Paris, Milan or Hong Kong, Arthur uses his abilities and instruments of the trade to get your message across to a global audience. He approaches all projects or clients with his trademark extraordinary energy and motivation.