District Director, Public Affairs and Marketing Needed - Costa Mesa, CA

Posted on: 05-20-2025 08:00 AM PST

Job Description:

This listing closes on 6/2/2025 at 11:59 PM Pacific Time (US & Canada); Tijuana.

Plans, organizes and directs strategic communications, marketing, and outreach for the community college district
Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services
Serves the Chancellor and Board of Trustees as the top public information and media communications professional and advisor
Serves as spokesperson for the District
The District Director, Public Affairs and Marketing, is responsible for directing, coordinating, and achieving the District’s community relations and public information goals
Additionally, the District Director integrates outreach and communications efforts to engage the public, government agencies, and the media, enhancing Coast Community College District awareness within District boundaries, Orange County, and the California community college system This role requires significant skill and experience in mobilizing and managing efforts to support and advocate for priorities established by the Chancellor and the Board of Trustees
The District Director is a member of the Chancellor’s Cabinet and crisis communication team
Specific duties may vary among departments, divisions and jobs
Incumbents typically perform a substantial portion or all of the following kinds of duties, as assigned:
Plans, facilitates, and implements comprehensive communications strategies and programs and manages internal and external communications
Plans, organizes, and directs the work of Public Affairs and Marketing, coordinating and implementing measures to engage with the community, businesses, and local governments for the benefit of District goals and initiatives; and proactively addresses public affairs and information
Develops and implements comprehensive public information strategies to educate the community about the purpose, benefits, and impacts of the facilities master plan and to promote the success of previous general obligations bonds
Advises the Chancellor and other administrators on issues related to communications (e.g., internal communications, external communications, marketing, traditional and new media relations, constituency correspondence) by producing, writing, editing, and preparing
information and materials for public consumption
Collaborates with District leadership, legal counsel, and consultants as needed to ensure communications regarding bond measures comply with applicable regulations
Assists and advises in communications on sensitive public issues in order to appropriately position the District with the media and general public
Directs public information and media relations activities, including personal contact with media, preparation and distribution of press releases and other written communications, and providing appropriate responses to media inquiries
Directs the preparation and review of communication materials that interpret the District to its internal and external publics
Coordinates information gathering from the District and its colleges for use in preparation of news releases, and other materials, including fact sheets, brochures, articles, reports, advertising, social media, and video
Develops and executes District marketing efforts, including the development and production of a wide variety of communications and informational resources and materials, including web content, fact sheets, press releases, brochures, articles, reports, advertising initiatives, social media content, and other digital media products
Manages the District’s informational website and digital presence, ensuring that all content is timely, accurate, accessible, and effectively conveys key messages
Serves as a spokesperson for the District at all times, including during bond campaigns, responding to media inquiries, organizing press events, and delivering informational presentations to community groups
Coordinates public outreach efforts related to bond campaigns and monitors public sentiment and media coverage and adjusts communication strategies as needed
Serves as a first point of media contact for occurrences and incidents
Works in collaboration with District Public Safety personnel to communicate with the public in a way that conveys positive messages
Plans, organizes, and executes events that support the role of the District and the District Office
Performs other related duties as assigned that support the objective of the position
Required to abide by all District policies and procedures including Board Policy 3050 – Code of Professional Ethics
This includes software applications for spreadsheets, word processing, database management, and specialized packages/applications
facilitate group discussions, make formal presentations, apply strategy in discussions, and carry out complex negotiations
Requires the ability to proofread and edit accurately, and compile presentation-quality reports
Work is performed indoors where minimal safety considerations exist
This job description describes the general nature of the work performed, representative duties as well as the typical qualifications needed for acceptable performance
The normal hours of work will be Monday through Friday 8:00 am to 5:00 pm, with the flexibility to occasionally work extended hours and/or weekends, if necessary, to meet the department's needs
The person holding this position is considered a mandated reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in Coast Community College District policies, procedures, and Title IX
Note: We have a strong focus and importance on D.E.I.A. and Anti-Racism (Diversity, Equity, Inclusion, Accessibility) and will be actively listening, assessing, and evaluating this throughout each stage of the application, recruitment, and interview process
All application materials become the property of the Coast Community College District and will NOT be copied or returned
Additional materials will not be considered or returned

Job Requirements:

The position requires professional knowledge of the principles, practices and techniques of public information, public relations and community outreach programs
Requires considerable specialization in marketing communications and public information
Requires considerable knowledge of media relations
Requires considerable knowledge of methods used for student recruitment and retention
Requires knowledge of the principles and practices of promoting higher education, including fee-based services
Requires knowledge of departmental and project budgeting techniques and financial management
Requires working knowledge of the principles of management and supervision, including performance measurement
Requires skill at using a computer and peripheral office equipment for personal use and presentations
Requires advanced written and oral language and human relations skills to influence internal and external customers, make formal presentations, conduct training, and to manage the performance of others
Requires sufficient math skills to perform business financial calculations and statistical analysis
Requires advanced human relations skill to adapt to diverse personalities and styles, establish harmony and cooperation with work teams inside and outside the District,
Requires the ability to perform the essential responsibilities and functions of the position
Requires the ability to develop and implement annual goals and objectives for a function and specific programs and promotions
Requires the ability to learn and apply applicable requirements of the education code and College policies
Requires the ability to develop and maintain productive relationships with college staff, community members, media representatives and co-workers
Requires the ability to direct and prepare news releases and other materials
Requires the ability to demonstrate sound judgement and creativity in the application and interpretation of events, situations, rules and regulations
Requires the ability to write in a variety of styles, including professional reports, print media, broadcast media, social media, and online
Must be able to train and provide direction to others and to organize and manage multiple projects
Requires the ability to work flexible hours as the job requires, including evenings and weekends
The general physical demands, working conditions, and essential job functions associated with this classification will be kept on file with the Office of Human Resources
As defined by Title I of the Americans with Disabilities Act (“ADA”) and California’s Fair Employment and Housing Act (“FEHA”), the District shall engage in a timely, good faith interactive process with employees or employment applicants who are requesting or are in need of reasonable accommodations and, provide reasonable accommodations for employees or employment applicants who, because of their disability, are limited in or unable to perform one or more of the essential functions of their job in accordance with applicable state and federal law
The position typically requires a Master’s degree in communications, journalism, business with a marketing concentration, or related discipline and six years of progressive experience in journalism, media, corporate communications, marketing communications, or community relations
A Bachelor’s degree and eight years of experience may be accepted
Or, any combination of education and experience which would provide the required equivalent qualifications for the position
Requires a valid driver license
This is an 2 year interim, grant/categorically funded, full-time, 12-months per year classified management position
Application materials must be electronically submitted online at http://www.cccd.edu/employment to be considered for employment
A Cover Letter highlighting your experiences relevant to this position and addressing the minimum and essential qualifications, including your demonstrated evidence of D.E.I.A. (Diversity, Equity, Inclusion, Access)
(upload as a separate attachment - PDF recommended)
A Current Resume of professional and educational background and experience (upload as a separate attachment - PDF recommended)
Applicants who meet the minimum qualifications and who are also deemed to possess the highest committee evaluation will be invited to an interview
If any travel is required for an applicant to participate in person during the interview process, this will be done so at the candidate's own expense
During the interview, candidates may be asked to conduct a short oral demonstration/presentation on a previously announced topic as well as participate in a writing exercise, or hands-on practical
Consideration will also be given to factors in addition to education and experience, including but not limited to professional development, ability to work with others, and commitment to meet student needs
The search committee will rate the candidate's responses to the interview questions, the demonstration/presentation, and the applicable writing exercises and/or hands-on practicals
Provide a Certificate of Tuberculosis Exam for initial appointment (Note: The certificate must be renewed every 4 years as a condition of continuing employment)
Have fingerprints taken by a Live Scan computer at the candidate’s expense (Clearance must be received prior to the first day of employment)
Present original documents for proof of eligibility to work in the United States including a Social Security Card; (Note: We are unable to sponsor or take over sponsorship of an employment Visa at this time.)

Salary:

$131,412.00 - $174,646.00 Annually

Website:

Apply Now

ID:

JOB-63745

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