DIRECTOR, CREATIVE SERVICES - Los Angeles, CA

Posted on: 05-01-2025 08:01 AM PST

Job Description:

This listing closes on 5/13/2025 at 5:00 PM Pacific Time (US & Canada); Tijuana.

Directs, motivates, oversees and provides final sign-off of the conceptualization, development, design, and production of all advertising, communications, and information materials for Metro, to initiate and maintain an engaging and cohesive communications program for everything visual, and most messaging, that the agency puts forth county-wide
The Director, Creative Services will lead the creative team and drive the development of impactful and engaging content that aligns with the brand’s strategic objectives
Generates initial creative strategies in a team environment and leads creative efforts for all Metro communications, including advertising, marketing collaterals, television/radio/video, fleet design, signage, fare media, maps, and timetables
Oversees the Metro Design Studio, including assigning projects to staff and evaluating their work, ensuring smooth workflow and quality of work, and refining production systems to ensure projects are delivered on time
Directs and approves design for all marketing projects; approves creative products
Motivates Marketing team and supports assigned staff in combining content with design
Evaluates and supervises the acquisition of necessary technology
Oversees and evaluates the work of agency and contracted staff to effectively translate the agency vision into visual communication
Brainstorms ideas and concepts with executive management, department heads, and other internal clients
Oversees large-scale, highly visible advertising and communication projects
Leads or attends progress meetings on multiple projects
Serves as agency's principal copywriter and writes or edits most short-form copy
Manages social media, advertising, and marketing research staff and vendors
Provides creative direction of Metro's website
Conceptualizes, develops, and executes creative strategies and solutions for Metro client departments, effectively communicates these strategies to staff, and advocates for high quality in all communications projects
Develops advertising graphics and various collateral materials for the wide range of Metro services within schedule and budgetary constraints
Provides technical design guidance and oversees the design of innovative and effective visual communications, including print advertising, information and map design, and various collateral materials for a wide range of customers
Establishes policies, procedures, and guidelines to promote quality graphic design throughout the agency and plays a key role in the development of the agency's advertising strategies and campaigns
Facilitates, oversees, and improves information flow between Design Studio staff, Marketing staff, and internal clients
Reviews workflow, equipment, and staffing levels to ensure deadlines and cost requirements are met; resolves scheduling conflicts and prioritizes competing projects
Develops and writes Scopes of Work for consultants, prepares cost estimates, identifies specialized graphic designer needs, and sits on selection panels
Oversees work of outside advertising and design consultants when necessary
Develops annual department budget and workplans
Prepares and reviews written and oral reports and recommendations to management and the Board of Directors
Supervises, trains, and evaluates assigned staff; provides direct reports with individual performance feedback
Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees
Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out
May be required to perform other related job duties
Persuasive messaging and marketing
Various file formats and when to use each, file compression, and file and asset management including backup systems
Other production processes including silk screening, embroidery, holograms, electronic fare media technologies, and other applied materials
Project management
Making presentations
Establishing and implementing relevant policies and procedures
Identifying priorities and allocating resources
Create systems to manage heavy creative workflow
Establish solid, trust-based relationships with internal staff and clients
Negotiate consensus solutions
Prepare finished electronic files for a variety of projects in a variety of software programs
Be innovative in leveraging limited resources
Make financial decisions within a budget
Supervise, train, and motivate assigned staff
Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions

Job Requirements:

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position
Additional experience, as outlined below, may be substituted for required education on a year-for-year basis
Five years of relevant management-level experience managing staff engaged in advertising, design, marketing, communications, or related field, and overseeing large scale, highly complex, multi-faceted communications projects with strong design and copywriting background
A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks):
Current theories, principles, and practices of graphic design, environmental design, corporate identity, branding, typography, and signage
Graphic design in all forms, i.e., print, web, mobile, environmental, merchandise, etc
Strategic design concepts and ability to lead development of creative design concepts that work across multiple media platforms and target audience messaging needs
Applicable local, state, and federal laws, rules and regulations governing funding sources for a public agency
Applicable software programs such as Adobe Creative Cloud suite, QuarkXpress, Macromedia Flash, Filemaker Pro, File Transfer Protocol software utilities, compression software utilities, font management software utilities, Final Cut Pro, and applicable business software applications
Macintosh hardware
Image resolution, offset printing processes, and digital color printer processes
Appropriate applications of computer color designations
Preparation of digital graphic computer files for printing
Reproduction of black and white and color photography, and illustration
Basic math as it relates to proportion, perspective, and type specification
Artwork translation into large outdoor formats
Qualities and properties of printing papers and inks
Copywriting and editing
Theories, principles, and practices of project planning, budgeting, cost estimating, and time management
Financial and analytical methods and processes
Copyright issues
Modern management theories
Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things):
Creative design and marketing
Art direction and creative interplay with designers
Basic budget management
Exercising sound judgment and creativity in making decisions
Communicating effectively verbally and in writing
Interacting professionally with all levels of Metro employees, contractors, and the public
Communicating design concepts effectively to non-design professionals
Utilizing Adobe Creative Suite software applications
Ability to (defined as a present competence to perform an observable behavior or produce an observable result):
Demonstrate and communicate an overall appreciation and understanding of the creative fields, and advertising
Read, write, speak, and understand English
Close exposure to computer monitors and video screen
Physical Effort Required
Sitting at a desk or table
Operate a telephone or other telecommunications device and communicate through the medium
Type and use a keyboard and mouse to perform necessary computer-based functions
Standing
Walking (distance 5' to 100')
Communicating through speech in the English language required
Good distance vision and/or depth perception to judge distances
Color recognition (e.g., distinguishing wires, resistors, containers, light signals, etc.)

Salary:

$120,993.60 - $181,459.20

Website:

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ID:

JOB-63321

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